Private dental services market study
We’ve launched a market study into private dental services here in the UK
We’re looking into the private dentistry market
The CMA is looking at how the private dentistry market works, how well it works for consumers, and whether it could work better.
We are focusing on the supply of private dental services – including preventative, clinically necessary and cosmetic treatments – in the United Kingdom.
Share your views below, read our guide for consumers, and check our roadmap to see the main dates and milestones for this project.
Get involved
Share your experiences of private dental services: for dental professionals
The Competition and Markets Authority has launched a market study into the UK’s private dentistry market. We are looking at: how private dentistry works how well it works for consumers whether it could work better We are focusing on the supply of private dentistry. By private dental services, we mean any dental care or treatment a consumer purchases for themselves or their family privately in the UK – whether delivered by a dentist or another dental...
Share your experiences of private dental services: for consumers
The Competition and Markets Authority has launched a market study into the UK’s private dentistry market. We are looking at: how the private dentistry market works how well it is working for consumers whether it could work better By private dental services, we mean any dental care or treatment you choose to purchase for you or your family privately in the UK – whether delivered by a dentist or another dental professional (for example, a hygienist). ...
It’s important that as part of this work we hear from consumers and dental professionals across the UK. Share your experience to help us understand how the market for private dental services is working right now. We’ve also prepared some helpful tips for consumers.
Tips for choosing dental care
Many of us find it difficult to understand our dental care options, and choosing a dentist or deciding on treatment can feel overwhelming. Our handy tips can help. We also have a full guide to help you when choosing and paying for dental treatment.
Find and compare dentists
If you're looking for a dentist, search online and ask your family and friends where they go. Research can help you make the right decision for you. There’s lots to think about: Does the practice offer NHS and private treatments? What about the costs? And do the practice facilities and opening times work for you?
Know the costs
Private dental fees can vary, so it’s important to ask for clear pricing upfront. Knowing the cost in advance helps you avoid nasty surprises and makes it easier to plan ahead. Get a treatment plan, so you can see what you’re paying for. It’s one of the simplest ways to understand your options, compare approaches, and feel confident you’re getting good value for money.
Ask about other options
Your dentist should explain all the treatment options available to you – including those that may be cheaper. If you’re not sure why they are recommending a treatment, or you’re worried about the cost, ask them to talk you through the alternatives.