Share your experiences of private dental services: for consumers

Overview

The Competition and Markets Authority has launched a market study into the UK’s private dentistry market.

We are looking at:

• how the private dentistry market works
• how well it is working for consumers
• whether it could work better

By private dental services, we mean any dental care or treatment you choose to purchase for you or your family privately in the UK – whether delivered by a dentist or another dental professional (for example, a hygienist).

Private dental services can include:

• preventative care
• clinically necessary treatments (like extractions)
• cosmetic treatments (like tooth whitening or veneers)

We want to hear from you

Thank you for taking part. This should take no longer than 10 minutes to complete.     
Share your experience of private dentistry, including what influenced your choice of dentist and how you paid for treatment.

How to respond

Respond by 5pm on 19 March 2026.

Contact

If you need help to respond, email dentistry@cma.gov.uk

How we handle responses

Depending on the number of responses received, we may use AI tools to assist us with handling responses. 

We will not publish individual responses, but we expect to publish some figures arising from the responses we receive (for example, how many people responded), and summarise any broad themes. 

Other organisations that can help you

We are unable to resolve specific issues related to dental care you may have received.

If you are seeking specific action on a complaint, you should check this helpful guide from the General Dental Council How to make a complaint or get a refund

Your personal data

Please try to avoid including personal data identifying you or others, and any sensitive medical data, in your response.  

When handling personal data (like your contact details), we comply with data protection law, as set out in the UK GDPR and the Data Protection Act 2018 and other law designed to protect sensitive information.

For more information about the CMA’s statutory functions, how the CMA processes personal data and your rights relating to that personal data (including your right to complain), see the CMA’s Personal Information Charter.